CFOs: Don't leave home without...

On first impression, the title of this blog can make you think of many things not to leave home without.

My version is: Don't leave home without your business cards. Actually, I recommend you always carry your work business cards and personal business cards.

Carrying your work business cards should be obvious. However, too many times when I meet CFOs in a non-interview context, they do not have a business card on them.

As I have recommended previously (read Network for Work), part of your career path development requires that you network constantly and consistently.

Why should you have personal business cards?

Having a professionally designed and well branded personal business card is an effective way to allow those who you would like to stay in touch with to do so. You never know when a golden opportunity could have your name on it, and the person who thinks about you can't find you because you no longer work at the company on the card.

A personal business card is especially useful during a career transition. It can certainly help you stand out from the competition during the interview process.

For those receivers of your card who are more old school, chances are they will file it properly in their business card organizer (which usually means a pile on their desk). They might not be on LinkedIn (yet), but they do keep track of their business cards. Give your personal business card out selectively to those who you would like to stay in contact with beyond your current role.

Making the investment in personal business cards and remembering not to leave home without them can pay huge dividends.

What your LinkedIn profile says about you.

While our previous blog discussed how Facebook can be a Career Killer, LinkedIn is a most definitely a Career Maker. Or rather, it has the potential to be. Forbes.com recently quoted a Jobvite study from June 2010 stating that 73.3% of companies now look to social networking sites such as LinkedIn for recruiting rather than traditional job boards. In fact, eMarketer reports that 80% of companies who recruit via social media networking use LinkedIn for their recruiting.

LinkedIn has become the social media home for executives and professionals. In fact, Forbes reports that LinkedIn is most successful in assisting recruiters and companies to identify potential exective and management-level prospects rather than entry-level professionals who still would do better to turn to traditional job posting boards.

Your LinkedIn profile is your resume, your public profile to the world. Whether you like it or not, companies and recruiters could be looking at your profile, even as you read this article. What does your LinkedIn profile say about you?

No profile – Not Good. This says you are not interested in networking or career building. It also says that you are not ‘with it’. No one wants to hire or do business with a luddite.

Few connections (under 20) – this begs the question, are you really a person worth knowing?

20-100 connections – many users fit into this category. This says you are a person worth knowing, but you’re not a connector.

100-500 connections – You are a connector. This is where most executives and professionals should be at. An executive or professional like you should have enough visibility to know 100 people like yourself.

500+ connections - You’re a star networker. If you’re not in a sales or recruiting role already, perhaps you should consider it. You are a go to guy (or gal).

Having a Closed Network – This says you are afraid of your contacts knowing who you know. It means you are protective of your contacts. The only valid reason I see for having a closed network is if you are a lawyer – maybe. Otherwise, how open you are to others defines how open they will be to you.

Having an Open Network – says you are interested in making a difference to the people in your network, by allowing all of them to see each other. To gain from networking, you need to give before you get.

So take a minute and look at your LinkedIn profile with a critical eye. Who are you connected to? Are all your connections old high school pals? Fraternity buddies? Friends? Or are all your connections career related? Are your career connections only related to your previous jobs? Or do you have many important connections at many different companies? Seek out connections that will give your profile a more well-rounded feel.

How are you presenting yourself to the world? Will a recruiter be able to see your strengths at first glance? Are your posts and comments intelligent and worthwhile? Do you contribute in a positive way to the online community?

Allow opportunities to find you. Use your LinkedIn profile to market yourself to the world.

The most overlooked skill in Accounting

Little boys and girls who want to be accountants when they grow up are usually interested in accounting because they LOVE numbers. They love adding, subtracting, number puzzles and like the idea of counting money.

This may have been the ideal profile for an accounting career in the past, but accountants today are required to be much more than analyzers of numbers. Accountants today are looked up to by business people to assist in making business decisions, preferably profitable ones. Successful accountants are not only able to analyze the decision options and make recommendations, but also have strong communication abililities, specifically written communication.

The accountant's involvement with the corporate MD&A (Management Discussion & Analysis) is a great example of how accountants are relied upon to provide analysis that need to be expressed clearly.

From my experience, accounting professionals with solid written communication abilities will have better career opportunities. While looking for your next career opportunity (or your next hire), keep in mind that a resume showcases written communication, a key success indicator.