What you know vs. Who you know

What you know = knowledge
Who you know = network

In reaching for success, which is more important?

Ultimately, they are both important. Each career minded individual needs to use their knowledge and their network to succeed.

From my perspective, many career-minded individuals focus too much on knowledge, and not enough on network. This is very evident when people begin to look a new job – they usually start their network again from scratch.

People that have mediocre knowledge with an excellent network often find their next great career opportunity quicker than those with excellent knowledge and a mediocre (or non-existant) network.

Lesson: ABN – Always be networking. You never know when you’ll be looking for that next great career opportunity